CITY OF DEL MAR
NOTICE OF PUBLIC MEETING AND PUBLIC HEARING
CONCERNING THE RENEWAL OF THE DEL MAR TOURISM
BUSINESS IMPROVEMENT DISTRICT AND LEVY OF AN ASSESSMENT ON CERTAIN LODGING BUSINESSES WITHIN THE DISTRICT
NOTICE IS HEREBY GIVEN that at 6:00 PM on July 20, 2015, at the City of Del Mar Council Chambers, City Hall - Communications Center, 240 Tenth Street, Del Mar, CA 92014, a public meeting shall be held pursuant to Government Code section 54954.6 to allow public testimony regarding the renewal of the DMTBID and the levy of assessments therein as set forth in the enclosed Resolution of Intention and pursuant to Government Code section 54954.6.
NOTICE IS HEREBY FURTHER GIVEN that on July 6, 2015, the City Council (the “Council”) of the City of Del Mar (the “City”) adopted a Resolution of Intention to renew the Del Mar Tourism Business Improvement District (the “DMTBID”) and to levy an assessment on certain lodging businesses within the DMTBID as set forth in the attached Resolution of Intention.
NOTICE IS HEREBY FURTHER GIVEN that at 6:00 PM on September 8, 2015, at the City of Del Mar Council Chambers, City Hall - Communications Center, 240 Tenth Street, Del Mar, CA 92014, has been set as the time and place for a public hearing at which time the Council proposes to renew the DMTBID and to levy the proposed assessment as set forth in the Resolution of Intention.
Boundaries:
The renewed DMTBID includes all lodging businesses located within the boundaries of the City of Del Mar.
Assessment:
The annual assessment rate is one percent (1%) of gross short-term (stays less than 31 days)room rental revenue. Based on the benefit received, assessments will not be collected on stays of more than thirty (30) consecutive days, nor on stays by any deferral or State of California officer or employee when on official business or any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty.
Budget:
The total DMTBID annual budget for the initial year of its ten (10) year operation is anticipated to be approximately $205,000. This budget is expected to fluctuate as room sales do, but is not expected to significantly change over the DMTBID’s term.
Purpose:
The DMTBID is designed to provide specific benefits directly to payors by increasing room night sales. Tourism Promotion and Special Events, DMVA Downtown Program and Del Mar Commercial Zone Improvements will increase overnight tourism and market payors as tourist, meeting and event destinations, thereby increasing room night sales.
Duration:
The renewed DMTBID will have a ten (10) year life, beginning October 1, 2015 through September 30, 2025. Once per year beginning on the anniversary of district renewal there is a 30-day period in which owners paying more than fifty percent (50%) of the assessment may protest and initiate a City Council hearing on district termination.
Collection:
The City will be responsible for collecting the assessment on a monthly basis (including any delinquencies, penalties and interest) from each lodging business located in the boundaries of the DMTBID. The City shall take all reasonable efforts to collect the assessments from each lodging business.
Protest:
Any owner of a lodging business within the proposed DMTBID that will be subject to the assessment may protest the renewal of the DMTBID. If written protests are received from the owners of lodging businesses in the proposed DMTBID who represent 50 percent (50%) or more of the estimated annual assessments to be levied, the DMTBID shall not be renewed and the assessment shall not be imposed.
You may mail a written protest to:
Office of the City Clerk
City of Del Mar
1050 Camino del Mar
Del Mar, CA 92014
You may also appear at the public meeting or hearing and submit a written protest at that time.
Information:
Should you desire additional information about the renewed DMTBID or assessment contact:
Gina Trechter
Civitas
1102 Corporate Way, Suite 140
Sacramento, CA 95831
(951) 285-1461
Dated: July 2, 2015
Andrew Potter, City Clerk
PHNT.7.20.15. DM1409. 7/9/15
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